Lead generation
We identify the companies with the right profile for your offer. We contact them, gather their needs and hand you a list of prospects who are already interested.
Entrust your business to us
More of the right contacts.
More appointments.
More sales.
We work as your external sales office. We find the customers, qualify them and bring them to the table with you.
Your business relationships, in expert hands
BMA is a direct marketing company based in Tirana.
We help companies build new business relationships and grow the ones they already have.
Every project starts with a simple question: what does your company really need to sell more?
Then we build a tailored answer. With trained people, clean data and measurable goals.
Create
New contacts that match your target.
Develop
More value from the customers you already have.
Keep
Solid relationships that last over time.
What we do
Direct marketing tools, chosen for your goal.
Lead contact and qualification
Do you get contacts from your website, social media or events? We call them. With targeted questions we check real interest and budget. You only receive leads on target, with contact details and information on the product requested.
Upselling and cross selling
We present your higher-value products and services to your current customers. We help them discover what else you can do for them.
Customer loyalty
We guide the customer through every step of the choice. Your brand becomes their point of reference.
Customer satisfaction
We measure how satisfied your customers are. We give you concrete data to improve your product and service.
Events
An event is the best moment to meet customers and prospects. We take care of:
- choosing the venue
- managing invitations
- organising the day
- follow-up calls after the event
Surveys and market research
We study a group of companies or professionals to understand what they are looking for. We write the right questions. We give you the information to plan sales actions that work.
We can combine direct marketing with digital marketing, events and press relations in a single coordinated plan.
How we work
Three phases. One goal: growing your business.
Analysis
We study the market, competitors and goals.
Strategy
We define a tailored plan, with clear timing and milestones.
Action
We put the plan into practice and measure every step.
The path, step by step
Listening
A first meeting to understand your value proposition, the markets you work in, the products in your catalogue and how you promote them today.
Target and database
We select the companies to contact by area, sector and turnover. Or we work on your contacts and return an updated database at the end of the project.
Ideal customer profile
We define the buyer personas and the most effective topics to engage them at the first contact.
Team training
Our staff study your company, your positioning and your tone of voice. They speak the way you would. And they are coached every day to guarantee quality.
Campaign launch
We become an extension of your sales office:
- a dedicated, geolocated phone line
- a shared mailbox on your company domain
Monitoring and reporting
Daily checks on progress. A monthly call to review results and adjust course if needed. At the end you receive a full report and an updated database, ready for new sales actions.
Our work in numbers
Some of the projects our team has run in different sectors.
The conversion rate is the share of contacts turned into an appointment or result.
Software and IT consulting
Management software, ERP, CRM, document management
3%average conversion
- Up to 5.5% on existing customers (upselling, cross selling, product demos)
Trade publishing
Advertising space in specialist magazines
16contracts signed
- Over 1,200 companies contacted
- Data updated for more than 50% of the companies involved
Corporate training
Funded training and access to inter-professional funds
2,3%conversion
- Over 2,800 companies contacted
- 67 appointments
Food
Products and equipment for butchers and delis
10%conversion
- 14 months of activity
- Over 3,000 shops contacted
- 317 demos booked
Ho.Re.Ca.
Coffee blends and accessories for bars
6,8%conversion
- 6 months of activity
- Over 1,500 venues contacted
Pharmaceutical
Digital devices for pharmacies and drugstores
6%conversion
- 14 months of activity
- Over 10,000 pharmacies contacted
- More than 400 appointments
Construction equipment rental
Building firms and installers
4,6%conversion · ROI 1,867%
- 4 months of activity
- 2,000 companies contacted
- 91 appointments
Hardware and printing
PC and multifunction printer rental
2,5%conversion
- 12 months of activity
- 1,638 companies contacted
- 41 appointments
Packaging
Cardboard packaging and displays
3,09%conversion
- 3 months of activity
- Over 1,000 companies contacted
- 34 appointments
Vending
Automatic display cases for butchers, ice-cream shops and patisseries
2%conversion
- Over 800 businesses contacted
Ready to find new customers?
Tell us about your company and your goals. We will propose a concrete plan, with no commitment.
Contact us
Write to us
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Thank you. We have received your request and will get back to you shortly.
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